John Mcormack
As art & design becomes more and more digitised it opens up a whole new world of possibilities and what we define as art. At the Agideas conference a lot of the speakers where now working in the digital medium to produce there work. John Mcormack is a fine example of using 21st century technology, combining it with biology to create beautiful pieces of art. John, a professor at Monash University created a software program which mimics the process of evolution to grow flowers, plants and even massive worlds all by it self. He or his team has no input in what the artwork will turn out to be like, just like natural selection it all depends on certain factors like the environment, the DNA of the seed ( referring to the example) mutated genes etc... It is quite ingenious but at the same time one could argue if it is ethically right to claim work that essentially you did not make. Nonetheless it is a fine yet slightly disturbing example of the direction art and design is going down.
Tea Packaging for Yauatcha, by Madethought Studio.
Madethought, probably one of the best speakers at Agideas, often do very simple yet beautiful designs using mainly typography as the only tool for communication. As you can see in the example, its so elegant, yet the design is very minimal. The type is positioned precisely and the contrast between the glossy white and the colours inside make it stand out that little more. The package design is very unique as well, thin, functional and aesthetically pleasing it breaks the conventional idea of tea packaging.
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